Partner Colin Kelly was quoted in a Counselor magazine article discussing the heightened legal and regulatory awareness when it comes to children’s products, which, according to the article, is “an industry category that is at a critical crossroad.”
Since Congress passed the Consumer Product Safety Improvement Act (CPSIA), regulation on products—most of them child-focused—has been changed forever and the ad-specialty marketplace has been working to keep up.
“Many distributors we talked to said they’re choosing to lay that burden at the feet of trusted suppliers who they’ve worked with repeatedly…that though, may not be enough to free them of product liability,” Kelly advised.
“Product liability insurance, which can cost upwards of $50,000 a year, can be unaffordable for many distributors,” he said.
Since Congress passed the Consumer Product Safety Improvement Act (CPSIA), regulation on products—most of them child-focused—has been changed forever and the ad-specialty marketplace has been working to keep up.
“Many distributors we talked to said they’re choosing to lay that burden at the feet of trusted suppliers who they’ve worked with repeatedly…that though, may not be enough to free them of product liability,” Kelly advised.
“Product liability insurance, which can cost upwards of $50,000 a year, can be unaffordable for many distributors,” he said.