Katherine Wallace focuses her practice on all aspects of intellectual property transactional matters, with a particular emphasis on advertising, marketing and sponsorship matters as well as a wide range of licensing and technology transactions. This includes general advice on the protection and enforcement of intellectual property, including counseling on licensing strategies for use, integration and ownership of licensed technology in products for commercial distribution, trademark enforcement and brand protection, e-commerce transactions and strategic alliances.
As a member of the firm’s Advertising and Marketing Group and electronic entertainment task force, Katherine’s practice includes counseling in the areas of sports and entertainment properties, electronic entertainment and video game development and licensing, content licensing and publishing. Katherine has experience drafting and negotiating a diverse range of agreements in a variety of industries, including, license agreements, sponsorship agreements, master advertising agreements, consulting agreements, technology services agreements, web site development and fulfillment agreements, publishing agreements, retail license and distribution agreements, and co-branding and cross-marketing agreements. Her practice also involves counseling on a variety of complex promotional activities, including giveaways, contests, sweepstakes promotions, direct-to-consumer advertising and telemarketing campaigns.