Mr. Elgison has over 25 years of experience in intellectual property and technology matters and is the founder and former chair of Alston & Bird's nationally-ranked intellectual property practice. He has has served successfully as lead counsel in patent, trademark, copyright, trade dress, trade secret and false advertising litigation, as well as disputed matters involving computer software and other technology. He has also assisted clients in negotiating and structuring complex transactions involving technology and intellectual property rights, including information technology agreements, web-based and software agreements, trademark, copyright and rights of publicity license agreements, joint venture and joint development agreements, media broadcast and distribution agreements, sponsorship, marketing and promotional agreements, and publishing transactions. Mr. Elgison’s practice currently focuses on:

• IP, Technology and E-Commerce Transactions
• Marketing, Advertising and Sponsorship Transactions
• Domestic and International Trademark Portfolio Management, Counseling and Enforcement
• Trademark, Copyright, False Advertising and Trade Dress Disputes

Mr. Elgison is currently listed in the 2010 edition of The Best Lawyers in America for his expertise in both Intellectual Property and Entertainment Law, and has been included in every edition since the inception of the list in 1991-1992. He is also listed in Chambers USA: America’s Leading Lawyers for Business, for excellence in the Intellectual Property Law category. Mr. Elgison is recognized as a Georgia SuperLawyer, a designation he has earned each year since 2004.

Mr. Elgison received his J.D., cum laude, in 1981, from the University of Miami School of Law, where he was a member of the University of Miami Law Review. He is a member of the State Bar of Georgia and has been admitted to practice in numerous federal district courts around the country, as well as the Fifth, Sixth, Eighth, Ninth and Eleventh Circuit Courts of Appeals.