Martha Barber’s practice is concentrated on sophisticated worldwide brand management and counseling to strategically position clients, brands and images in the global marketplace. Her expertise is to enhance and increase the value of each client’s intellectual property with the goal of increasing the client’s market share. Martha’s practice includes trademark, copyright, domain name and related intellectual property matters. She serves as lead intellectual property counsel, with a focus on trademark matters, for significant trademark owners around the world. She specializes in coordinating worldwide portfolios from a global procurement, maintenance, enforcement and strategic management perspective.
Martha is regularly featured in the Guide to the World’s Leading Trademark Law Practitioners, published by Euromoney Legal Media Group in association with Managing Intellectual Property magazine. Managing Intellectual Property has also selected Martha as an inaugural “IP Star” for 2013. Martha is a frequent author and speaker on intellectual property issues and has spoken before numerous professional organizations, including the International Trademark Association, the National Forum for Women Corporate Counsel and the North Carolina Bar Association.
- Primary trademark counsel to one of the world’s largest footwear companies.
- Primary trademark counsel to one of the world’s largest home improvement centers.
- Primary trademark counsel to a variety of clients in multiple industries, including retail store services, financial and insurance services, footwear, textile and home products, apparel, packaging, and sports and entertainment.
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Eighteen Alston & Bird attorneys across a wide range of practices have been named a 2013 “Lawyer of the Year” by Best Lawyers, one of the oldest and most respected peer-review publications in the legal profession. The “Lawyer of the Year” award is based on peer review and is given to those attorneys who received the highest average of votes in both their specific geographic location and practice area.
September 18, 2012
In the Press
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One hundred and forty-seven Alston & Bird attorneys have been selected for inclusion in the 2013 edition of The Best Lawyers in America. The publication is universally regarded as among the few definitive guides to legal excellence, and its rankings are based on an exhaustive peer-review survey in which more than 36,000 leading attorneys cast almost 4.4 million votes on the legal abilities of other lawyers in their practice areas.
September 18, 2012
In the Press
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September 12, 2011
In the Press
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August 30, 2010
In the Press
- INTA (International Trademark Association) – Board of Directors 2000-2003, and Member of the Audit Committee
- NAWL (National Association of Women Lawyers)