Alston & Bird and the Black Entertainment & Sports Lawyers Association (BESLA) hosted this seminar in the firm's Atlanta office. Attendees learned about the current guidelines set forth by the Mobile Marketing Association and the Interactive Advertising Bureau at this comprehensive panel discussion. Panelists reviewed the overlay of applicable laws (Federal Communications Commission, Federal Trade Commission, Telephone Consumer Protection Act, CAN-SPAM Act) and the integration of mobile marketing campaigns with other forms of content distribution. Ashley Page moderated the session, and Katherine Wallace served as a panelist.
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February 11, 2010
6:00pm - 9:00pm
Alston & Bird LLP / 1180 West Peachtree Street / 15th Floor / Atlanta, GA