Advertising & Marketing
A core competency of Alston & Bird's IP lawyers is the handling of legal issues related to advertising, marketing and promotions law. Alston & Bird has a team of lawyers at all levels of practice experience devoted to handling a wide breadth of marketing and advertising law issues for the firm's clients. Our team offers clients a full range of legal services for their marketing and advertising activities.
Alston & Bird's advertising and marketing team is uniquely positioned, with the support of a strong full-service IP team recognized as one of the best in the nation, to handle the wide range of complex marketing and advertising activities being developed by our clients. In light of how technology is affecting the manner in which advertisers connect to consumers, specifically how media exposure is gained, and the focus on experience-based marketing, our team of attorneys adds a value to our services that clients cannot acquire elsewhere.
Our attorneys have significant experience representing national and regional print and broadcast advertisers, advertising agencies, media providers, as well as corporate clients of all sizes. This experience includes:
- Review an clearance of print, broadcast and outdoor advertisements for copyright, trademark, right of publicity and false advertising related issues
- Negotiation and drafting of talent agreements, copyright licenses, site licenses, master advertising contracts, sponsorship agreements and other complex marketing agreements and strategic alliances
- Design and conduct of testing to support establishment claims
- Review and development of rules for sweepstakes and other contests
- Review and development of Internet, video and other electronic promotions and gaming activities
- Defense and prosecution of false advertising claims in federal and state courts and before the National Advertising Division of the Better Business Bureau
- Defense of FTC advertising actions investigations
- Review and development of telemarketing campaigns and online direct mail activities in compliance with state and federal laws and regulations, and defense of the same in FTC and multistate regulatory investigations
- Counsel on privacy issues as they relate to clients' online marketing activities
Our client representation includes more than just the provision of necessary legal advise, but also practical advice that may prevent risky advertising or marketing activities because of cultural, safety or other concerns.