Seminar February 23-24, 2010

22nd Annual Conference on Marketing Pharmaceuticals: Integrated Marketing, Emerging Media Trends and New Regulations

Event Detail
Jennifer L. Butler
February 23-24, 2010
New York, NY

Jennifer Butler presented "Healthcare Reform and Comparative Effectiveness in the Age of Obama" on February 24, 1:30pm - 3:00pm, during this conference hosted by the Drug Information Association.  This annual conference provided valuable insight into the evolution of the regulatory and legal environment and how this new environment impacts the marketing of biopharmaceuticals and related products.  The following topics were discussed.

  • Enforcement by the three centers within FDA that regulate drugs, biological products and veterinary drugs
  • Direct-to-consumer advertising
  • State regulations
  • Oversight of off-label issues by the Office of Inspector General and Department of Justice
  • Latest innovations in the use of the internet for product communication

February 23-24, 2010
New York Marriott Marquis Hotel / New York, NY

Meet The Speakers
Media Contacts
Nicholas Clarke
Senior Communications Manager
Phone: 212.210.1222
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