The Federal Communications Commission (FCC) voted to expand the Telephone Consumer Protection Act to control telemarketing robocalls. The agency indicated that companies must honor a customer’s request to revoke consent to receiving messages and cannot make more than one call to numbers that have been reassigned to different customers.
Kristy McAlister Brown, partner in Alston & Bird’s Technology & Telecommunications Litigation Team, notes that the rule imposes “undue burden” and “logistical difficulty” to maintain databases of reassigned numbers to avoid noncompliance.
The FCC should have tailored the ruling to abusive use of technology, rather than the technology itself, said Brown.
Kristy McAlister Brown, partner in Alston & Bird’s Technology & Telecommunications Litigation Team, notes that the rule imposes “undue burden” and “logistical difficulty” to maintain databases of reassigned numbers to avoid noncompliance.
The FCC should have tailored the ruling to abusive use of technology, rather than the technology itself, said Brown.