Robert L. Lee

• Serving as trademark enforcement and litigation counsel to numerous retail, restaurant, and manufacturing companies.
• Phelan Holdings v. RARE Hospitality Management (M.D. Fla.) – Represented the owner of the Longhorn Steakhouse restaurant chain in a trademark infringement action concerning television and print advertising campaigns. Prevailed on a motion for summary judgment of non-infringement.
• Motwani v. Wet Willie’s (E.D. La.) – Represents a restaurant company in a trademark infringement action relating to the use of trademarks for a restaurant and daiquiri chain.
• NM v. Dick’s Sporting Goods (D. Del.) – Represents two retailers in a patent infringement suit relating to the use of Quick Response codes in advertising and promotional materials.
• Beverage Dispensing Solutions v. The Coca-Cola Company (N.D. Ga.) – Represented The Coca-Cola Company in a patent infringement lawsuit relating to the revolutionary Freestyle beverage dispenser. Resolved the matter following extensive discovery, claim construction, and summary judgment proceedings.
• TI Beverage Group v. Yard House USA (C.D. Cal.) – Represented a restaurant company in a trademark infringement action relating to food menu items. 
• Kroy IP Holdings (E.D. Tex.) – Lead counsel for a group of three retailer defendants in lawsuits alleging infringement of a patent directed to electronic loyalty programs.
• Eclipse IP (C.D. Cal., N.D. Ga., and E.D. Tex.) – Lead counsel for numerous airline, retailer, and shipping defendants in lawsuits alleging infringement of patents directed to shipping notification systems.
• Geotag (E.D. Tex.) – Lead counsel for a group of more than 40 retailer defendants in numerous lawsuits filed by the same plaintiff alleging infringement of a patent directed to website applications.
• DietGoal Innovations LLC (E.D. Tex.) – Lead counsel for a group of nine retailer defendants in a lawsuit alleging infringement of a patent directed to online meal planning and nutrition applications.

Bob Lee focuses his practice on intellectual property litigation, counseling, and enforcement matters, with a particular emphasis on patent and trademark litigation. He has significant experience assisting both online and traditional brick-and-mortar retailers with their intellectual property needs. He assists clients in managing and protecting their patent and trademark portfolios, including coordinating their domestic and international prosecution and enforcement activities. He has also assisted clients in disputes involving various technologies, including electronic commerce and software applications, logistics and GPS-based systems, electronics, telecommunications, prepaid and financial services products, apparel, and consumer products. 

Bob has authored numerous articles on intellectual property and is a frequent presenter on topics in the areas of intellectual property, electronic discovery, and federal court practices. He is active in the Intellectual Property Section of the Georgia Bar Association and the International Trademark Association. 

Bar Admissions

• Georgia

Education

• University of Louisville (J.D., 1997)
• Centre College (B.A., 1993)