- Negotiated sponsorship relationships with sports and entertainment entities, including the NCAA, NFL, NBA, Major League Baseball, United States Golf Association, PGA, LPGA, PGA European Tour, NTRA, motorsports teams in NASCAR and IRL, as well as numerous professional franchises and university sports programs.
- Negotiated sponsorship agreements with major thoroughbred racing organizations and the sponsorship of a “Triple Crown” contending racehorse.
- Structured and negotiated multiple talent and endorsement agreements with national celebrities and athletes.
- Counsel to an apparel manufacturer regarding a consumer survey and a national comparative advertising campaign.
- Counsel to a major entertainment company regarding the licensing and distribution of video game content for the online service and development of a massive, multiplayer online game.
- Routinely counsels clients regarding games of chance, contests, consumer rebates, premium and coupon offers, incentive programs, product placements and other promotional campaigns.
Representative examples include:
- Co-branded sweepstakes involving a client-sponsored sporting event that was conducted simultaneously through in-arena and website campaigns involving entries via text message, cell phone and online.
- Contest promotions involving online submission of user-generated content (including video or related digital media) with consumer voting components.
- Contest and sweepstakes promotions through integrated use of social networking websites, including promotions through Facebook applications.
- Various instant win, on-pack and in-store promotions, including promotions with online entry code redemptions.
- Routinely counsels clients regarding the implementation of cause-related marketing campaigns and charitable sales promotions, use of testimonials and endorsements, and implementation of user-generated marketing campaigns.