Strategies for the Green Economy: An Evening with Bestselling Author Joel Makower
Alston & Bird LLP sponsored the introductory installment of the Harvard Club of San Francisco's Cleantech Thought Leader Series with Augie Rakow serving as Series Chair. Oakland-based Joel Makower is one of the most respected voices and sought-after speakers on the greening of mainstream business. His latest book, Strategies for the Green Economy, tackles the central issues of greening a business. Joel provided an exclusive preview to new material on what the green economy can learn from Silicon Valley and addressed the following questions.
- How are companies looking beyond simply "greening up" their operations to view sustainability as a platform for innovation?
- What are the barriers companies face as they try to move "green" up the chain of command?
- How can your company be heard amid the "green noise" in the marketplace?
- When it comes to being seen as green, how good is "good enough"?
The Cleantech series introduces the Harvard Club's community and guests to thought leaders working on the many front lines of clean technology, including technological fields (wind, solar, hydropower, biofuels, green construction, transportation) and non-technical fields (entrepreneurialism, investment, public policy, marketing and job-hunting).
June 4, 2009
University Club / San Francisco, CA