Tery Gonsalves is speaking on the “Balancing Compliance & Data Privacy Issues With Your Growth Goals,” panel at Leadscon’s Consent Summit. The panelists will address the following:
- How can marketing executives change how their organization might perceive compliance as a cost center?
- What are the key initial steps to setting up a compliance framework that is going to be an asset to your organization down the line?
- What role does vicarious liability play in the leadgen space, and how can marketers ensure compliance without disrupting their partnerships?
- How can improving EWC initiatives improve marketers' conversion rates?
- How do you track ever-changing compliance laws and when do you know it's time to take action?
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