Theresa Conduah will present “What’s in a Brand? The Need for a Coherent Trademark Enforcement Strategy.”
Brands are more than names—they represent trust, value, and competitive advantage. In this session, Theresa will explain:
- Why a unified trademark enforcement strategy is essential for protecting brand integrity and driving growth
- How to leverage brand reputation to enhance market share
- How to identify infringements that pose real damage to brand equity and implement tools and tactics for creating a holistic enforcement plan that balances cost and risk
- How to create actionable insights to safeguard brands while supporting broader business objectives
For more information, click here.