The Intent Data Playbook: How High-Growth Teams Are Using AI to Build Pipeline, Without the Hidden Risks

Cynthia Cole will speak at the webinar “The Intent Data Playbook: Using AI to Build Pipeline Safely” sponsored by TrustArc. The webinar focuses on how organizations can responsibly use intent data and artificial intelligence to build pipeline while maintaining trust, transparency, and compliance with data protection requirements. The discussion examines best practices for leveraging AI‑driven intent data, addressing privacy and regulatory considerations, and mitigating risk when deploying advanced data strategies. The program also explores how responsible data use can align marketing, sales, and legal teams while supporting sustainable business growth.