August 24, 1999

Alston & Bird to Host Multidisciplinary Electronic Commerce Conference

Issues To Include Legal, Intellectual Property, Litigation, Taxation, Privacy, Investment and Liabilities

BusinessWeek reports that the cost-effectiveness of e-commerce could add an estimated $10 billion to $20 billion to the country’s gross domestic product in the next three years, while a new study predicts that worldwide sales of e-commerce software for businesses will explode from the 1997 figure of $167 million to $2.8 billion in 2002. With the continued rapid growth of electronic commerce, it has become an imperative for companies to develop a range of competing strategies for doing business on the Internet. Recognizing the complex legal issues involved in Internet-based business, the Atlanta-based law firm Alston & Bird LLP will host an in-house conference, “Taking the Plunge Into E-commerce: Is Your Business Ready?”, on Friday, September 17th at their Atlanta offices, located at One Atlantic Center, 1201 West Peachtree Street.

Alston & Bird, which tied for first place in The American Lawyer’s AMLAW Tech magazine’s 1998 ranking of 100 major law firms based on their “technological prowess,” plans to focus on the most important e-commerce-related issues faced by companies which are launching Web sites and beginning to engage in basic e-commerce projects. Some of the specific topics to be addressed at the all-day conference include:

*Launching Your Company’s Web Site – A Survey of Legal Issues

*Employer Liability for Employee Access to the Internet

*Protecting Intellectual Property on the Internet

*Litigation in Cyberspace: Internet Advertising and Trademark Disputes

*Privacy Primer: Collecting and Using Personal Information On the Internet

*The State of E-Commerce

*Sign Here: E-Commerce Global Contracting Issues

*The New Distribution Channel: Business-to-Business E-Commerce

*Maximizing Your Relationships: Strategic E-Commerce Investments

*Internet Payment Systems and Digital Signatures

*E-Commerce Tax Issues

*The New Frontier: E-Commerce and Business Method Patents

*Insurance for Web Site and E-Commerce Liabilities.

The Alston & Bird speakers will include an interdisciplinary group of attorneys from the Firm’s Intellectual Property, Technology, State and Local Tax, and Trial and Appellate Practice Areas. The conference will also feature guest speakers from Playboy Enterprises, GE Power Systems, and digitalsouth magazine.

Marty Elgison, leader of the Firm’s Intellectual Property—Transactional Practice Group, noted, “U.S. businesses exchanged an estimated $17 billion in goods and services over the Net last year – and that figure is expected to hit a staggering $326 billion by 2002. With the dramatic increase in goods and services available via the Internet, Alston & Bird has made a long-term commitment to the ongoing development of its technology and intellectual property capabilities. In line with this commitment is our strong belief that technology is the currency of the future. Alston & Bird is looking forward to the exchange of ideas and knowledge that will take place at this event.

Alston & Bird, with more than 450 attorneys serving both domestic and international clients, is one of the largest and oldest law firms in the country. With more than 90 intellectual property and technology attorneys, Alston & Bird’s commitment to technology is evidenced by the firm having built one of the largest intellectual property and technology practices in the nation and the largest in the southeast. With offices in Atlanta, Georgia, Washington, D.C., and Charlotte and the Research Triangle in Raleigh, North Carolina, the Firm provides a full range of services to clients doing business throughout the U.S. and overseas. In addition to technology and intellectual property, Alston & Bird’s practice areas include: capital markets and investment; finance and public finance; financial institutions; international; trial and appellate; health care; real estate; environmental; antitrust and investigations; bankruptcy, reorganizations and workouts; tax and fiduciary; and labor employment.
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