Ben Johnson's comments regarding the Brand Atlanta campaign are included in the article "Three O's build buzz for city." The article discusses the Brand Atlanta campaign which is "one of the most comprehensive efforts in Atlanta history to create a 'brand' for the city and is part of the city's economic development plan." The current word-of-mouth campaign includes a slogan referred to as the three "O's" which are boundless opportunity, inspired optimism and universal openness. Mr. Johnson commented "It's hard not to like those three words."