Marc Scheineson will be speaking at the inaugural Executive Think Tank on Rx Drug Advertising and Promotion conference sponsored by ACI. The think tank will work through hypotheticals to find solutions to many of our everyday advertising and promotional challenges.
Marc will be presenting “Crossfire Debate on Properly Utilizing Social Media Platforms in the Promotion of Rx Pharmaceutical Products.” The session will explore current FDA guidance on social media, analyze the pharmaceutical industry’s efforts to become social media savvy, and examine pharmaceutical advertising and promotional efforts in social media.
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