Rachel Lowe and Sam Jockel will present the session “Sustainability & Environmental Marketing Claims” at the virtual Food Label Seminar hosted by Prime Label Consultants.
Environmental claims are now ubiquitous in the marketplace and we’ve all seen a marked increase in litigation. Marketers are facing risk from regulators, NGOs, consumer class action attorneys, and competitors, even when they have vetted their sustainability-related product labeling and advertising. Marketers are also bracing for an update to the FTC’s Green Guides governing environmental marketing claims. This session will cover regulatory and litigation developments, including recent court rulings and provide insights on risk mitigation.
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