Webinar June 30, 2026

Pricing Under Scrutiny: Data-Driven Pricing and the Law

Event Detail
Alexander G. Brown, David Carpenter
June 30, 2026
12:30 PM - 1:30 PM Eastern Standard Time

Join us for the 15th program in our AI Legal Insights: Shaping Tomorrow webinar series. This presentation will examine how companies’ use of AI-driven algorithms and consumer data to set individualized prices – a practice often referred to as “surveillance pricing” – is facing increasing scrutiny from regulators, lawmakers, and the plaintiffs’ bar.

The program will focus on the evolving legal landscape, including new enforcement initiatives and proposed laws targeting algorithmic pricing, as well as key antitrust and consumer protection considerations, and will offer practical guidance for navigating these emerging challenges as AI-driven pricing models become more widespread. It will also talk about class action litigation that is starting to pop up across the country and what businesses may expect to see there.

About the Series

AI Legal Insights: Shaping Tomorrow webinar series provides a cross-disciplinary look at the myriad of legal facets that AI is impacting now and anticipated to shape tomorrow. View our Webinar Series page to see the full list of programs.

CLE

CLE credit will be applied for where applicable.

Questions

Please contact Jacob Greifinger at jacob.greifinger@alston.com or at +1 404 881 7907.

Media Contacts
Alex Wolfe
Communications Director