Law360 Notes Alston & Bird Team in Supreme Court Trademark Dispute

Alston & Bird Intellectual Property Litigation Group partners Kirk Bradley, Christopher McArdle, and Paul Tanck are noted in a Law360 article, “Law360’s Legal Lions of the Week” (subscription required), for representing RiseandShine Corp., which does business as Rise Brewing, in a trademark dispute with PepsiCo over its Mtn Dew Rise Energy drink. The Supreme Court agreed to hear the case, which addresses whether a court or jury should determine a trademark’s inherent strength when evaluating potential consumer confusion.