In this video, Zack Higbee explores how health care organizations can create and protect value from the data they generate every day. He explains why raw data itself is difficult to protect and how companies realize substantial value using a comprehensive IP strategy that includes patents, trade secrets, and strong data security practices to safeguard data‑driven innovation—especially in areas like AI and advanced analytics. What makes data‑related innovations patentable, why does the “how” matter more than the “what,” and how can you think strategically about protecting innovations that competitors or former employees could otherwise exploit?
About the Series
Our Health Data Monetization video series shares practical insights on managing risk, responding to regulators and litigants, and positioning health data projects for long-term success. View our page to see the full list of programs.